Today’s episode is about the Fun Theory and using it to improve your compliance communications.
Some of the highlights include:
- The Fun Theory – the easiest way to change things for the better is to make it fun to do.
- Some Examples
- Volkswagen – Piano Staircase, bottle arcade, Speed Camera Lottery.
- Airplane Safety Videos.
- Why does fun work?
- When you do an activity that’s fun, it feels good and it is intrinsically rewarding.
- It has a positive effect on motivation levels.
- It has a longer lasting effect. You want to do it again. In a way, it’s addictive.
- Learning requires repetition
- Maintain Fun – Variety and Surprise. Novelty breads engagement. Need to constantly switch it up. Try lots of little things.
- Why are we talking about this?
- Scare tactics drive bad behavior underground.
- John Cleese – humor is the easiest way to get people from the closed to the open mode.
- Need to get people to talk about these important issues – create a social environment where people are more likely to speak up.
The Piano Staircase, which you can view here.
Ronnie Feldman (LinkedIn)
Learnings & Entertainments (LinkedIn)
Ronnie Feldman (Twitter)
Learnings & Entertainments (Website)
60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.
Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.
Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.