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Bringing Joy To Compliance with Virginia MacSuibhne, Former CCO at Roche & Agilent Technologies

Virginia MacSuibhne, Former Chief Compliance Officer Agilent Technologies & Roche

In this episode of Creativity & Compliance, Tom & Ronnie visit with Virginia MacSuibhne who shares here unique approach to making ethics and compliance accessible, engaging and fun!

Emphasizing the importance of having a friendly, approachable personal brand, Virginia shares her philosophy of authenticity and how that can impact compliance and speak up culture. Her unconventional methods of injecting creativity and humor into everything that she does has improved employee engagement, improved compliance culture and lead to her many successes as a compliance officer.

 

“Clear, easy, actionable guidance with sprinkles of fun!”

 

  • It’s About Having a Brand
    • Be interesting and interested
    • Be authentic
    • Be caring and enthusiastic
    • Be Yes People – Be problem solvers

“What makes you weird makes you wonderful!”

  • Think about the user experience with all your communication touchpoints
    • Code – Is it simple, easy, positive
    • Policies – get rid of “NO” language
    • Newsletters – interesting stories
    • Training – shorter, simpler, tied to real experiences
    • Communications – contests and games…involve people
    • Graphics
    • Emails

“Being interesting, entertaining, playful, positive and fun in all the ways you educate and communicate with your audience helps put people at ease. It’ll make you and your program more successful.”

Creativity isn’t a luxury…it’s an essential part for changing behaviors and creating a more impactful program.

 

Ronnie Feldman is the CEO & Creative Director at Learnings & Entertainments, a learning content provider made up of comedians and entertainers with a focus on corporate risk. www.LearningsEntertainments.com