Ethics & Compliance and The Halo Effect – Is Cognitive Bias Working For or Against You?

Feb 10, 2023

In this episode, Tom and Ronnie discuss ethics and compliance and the Halo Effect, i.e. how cognitive bias impacts the E&C program.


Tom Fox

Ronnie Feldmen


60-Second Communication & Awareness Shorts
A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.

Workplace Tonight Show! Micro-learning
A library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.

Custom Live & Digital Programing
We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

Tales from the Hotline
Fast, fun case studies about workplace behavior gone wrong, brought to life by comedians and storytellers.

About This Episode

In this episode of Creativity and Compliance, Tom and Ronnie discuss ethics and compliance and the Halo Effect – how cognitive bias impacts the E&C program.

  • We all have implicit biases. There is positive bias – The Halo Effect. There is negative bias – The Horn Effect.
  • Employees historically have a negative implicit bias associated with Ethics & Compliance, which impacts your program. Reputation does matter.
  • People do not speak up and ask for help when they are bored, annoyed or afraid. The tendency is to bury their problems.
  • Mixing in entertaining training and communications not only helps with stickiness of learning, it provides a residual Halo Effect.
  • The Halo Effect is not just a residual benefit…it is the primary benefit. It’s more important for employees to feel supported than to have memorized policies.
  • Maya Angelou once said, “People don’t remember what you said, but they’ll remember how you made them feel.”
  • Mixing in creative, entertaining training and communications that are entertaining, interesting, provocative, empathetic is not a nice to have…it’s critical to establishing that positive ethics and compliance PR that is necessary to get implicit bias working for you and not against you.

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