Entertaining Training 
In this episode of Creativity & Compliance, Tom & Ronnie visit with Jim Webb, SVP, General Counsel and Corporate Secretary at Continental Resources to discuss the value of short, fun, creative communications as a tool to improve compliance and speak up culture.
- In a highly regulated environment, like energy, creative, fun approaches are even more important.
- It spreads good will and good vibes about the department
- They get more people stopping them and asking questions
- They get more hotline calls
“Ultimately, it helps us be more effective. It helps us be more compliant!”
- We need to increase our cadence and keep it going. It needs to be fun and interesting to do that.
- Try different things. Change it up and keep things fresh.
- They make some fun, personal videos
- They use the L&E video shorts
“People learn that these communications are short and fun and won’t take up a lot of their time. Clicks have increased. We’re building that muscle that people should click and will click on compliance content.”
- Ultimately it’s an effective way to mitigate risk and its more fun along the way!
Ronnie Feldman is the CEO & Creative Director at Learnings & Entertainments, a learning content provider made up of comedians and entertainers with a focus on corporate risk. www.LearningsEntertainments.com