Creative Compliance Training & Comms Strategies with Tyson Avery, Compliance Officer, Lucid Motors

Tyson’s compliance communications were the most well read in the company. Highlights from the discussion include:

• Creativity, positivity and entertainment are essential tools!
  • it makes you and your program more approachable
  • It associates you and your program with something positive
  • It gets people to more regularly engage in the materials
  • It makes the information relatable which helps people remember

• Find a Hook – Be creative to find interesting tie-ins to make the topics more interesting and relatable
  • Stories in the news
  • Song lyrics
  • Stories from home

 

• The Wally Awards
  • Named after Alfred Wallace, a colleague of Charles Darwin who worked on the theory of evolution through natural selection
  • Used as a fun framing device for a contest about reporting bad behavior to weed out the weak from the herd.
  • The Contest – They shared anonymized stories about misconduct that had occurred in the organization and asked employees to vote on which was the most egregious behavior.
  •  The Goals/Benefits
    • Normalizing Misconduct Reporting – To get employees aligned on the idea that reporting misconduct helps make the workplace stronger.
    • Transparency & Trust – Communicating what’s going on and showing that they are doing something about it.
    • Speak Up Culture – Encouraging the importance of speaking up as part of the solution to make the organization stronger.
    • Engagement & Involvement – It involved people in the process which engaged more people. It made a serious topic more interesting, relevant and fun.

“Compliance can be scary. We need to be creative. Find a hook to make these important topics more interesting and relatable. It makes you and your program more interesting and relatable as well!”

• Lessons Learned
  • Regular, ongoing communications are important. It should be continuous.
  • Be creative to help get attention, rise above the noise and stand out
  • Build your business case – The creative approach is the vehicle to engage and involve more people in this important issue
  • Involve your colleagues. Get corporate comms involved. Get leadership involved.
  • Don’t be afraid to try new things.

---

Ronnie Feldman is the CEO & Creative Director at Learnings & Entertainments, a learning content provider made up of comedians and entertainers with a focus on corporate risk. www.LearningsEntertainments.com