Creative Compliance Training & Comms
Strategies with Tyson Avery
Compliance Officer, Lucid Motors
In this episode of Creativity & Compliance, Tom & Ronnie visit with Tyson Avery, Compliance Officer at Lucid Motors who shares some creative employee engagement strategies to make important compliance topics more interesting, relevant and impactful.
Tyson’s compliance communications were the most well read in the company. Highlights from the discussion include:
- Creativity, positivity and entertainment are essential tools!
- it makes you and your program more approachable
- It associates you and your program with something positive
- It gets people to more regularly engage in the materials
- It makes the information relatable which helps people remember
- Find a Hook – Be creative to find interesting tie-ins to make the topics more interesting and relatable
- Stories in the news
- Song lyrics
- Stories from home
- The Wally Awards
- Named after Alfred Wallace, a colleague of Charles Darwin who worked on the theory of evolution through natural selection
- Used as a fun framing device for a contest about reporting bad behavior to weed out the weak from the herd.
- The Contest – They shared anonymized stories about misconduct that had occurred in the organization and asked employees to vote on which was the most egregious behavior.
- The Goals/Benefits
- Normalizing Misconduct Reporting – To get employees aligned on the idea that reporting misconduct helps make the workplace stronger.
- Transparency & Trust – Communicating what’s going on and showing that they are doing something about it.
- Speak Up Culture – Encouraging the importance of speaking up as part of the solution to make the organization stronger.
- Engagement & Involvement – It involved people in the process which engaged more people. It made a serious topic more interesting, relevant and fun.
“Compliance can be scary. We need to be creative. Find a hook to make these important topics more interesting and relatable. It makes you and your program more interesting and relatable as well!”
- Lessons Learned
- Regular, ongoing communications are important. It should be continuous.
- Be creative to help get attention, rise above the noise and stand out
- Build your business case – The creative approach is the vehicle to engage and involve more people in this important issue
- Involve your colleagues. Get corporate comms involved. Get leadership involved.
- Don’t be afraid to try new things.
Ronnie Feldman is the CEO & Creative Director at Learnings & Entertainments, a learning content provider made up of comedians and entertainers with a focus on corporate risk. www.LearningsEntertainments.com