BMO Financial Dishes About Their Award Winning “Risks-While-Working-From-Home” Campaign

Mar 3, 2021

In this episode, Tom and Ronnie visit Kerri Salata, Director of Ethics & Conduct and Tiffany Giblin, Sr. Manager Corporate Communications at BMO Financial, about their latest creative campaign highlighting “Risks While Working from Home.”

Hosts

Tom Fox

Ronnie Feldmen

 Resources

60-Second Communication & Awareness Shorts
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About This Episode

Some of the highlights include:

·       Review of BMO’s Actions Matterly character.

·       Discussion of Risks While Working from Home issue which is a challenging environment for everyone.

·       Lots of privacy and confidentiality issues.

·       Lots of ethical issues – particularly because people are isolated at home and perhaps feel like these they can’t be seen.

·       How was the campaign was rolled out?

·       What were some of the lessons learned for compliance professionals who might want to try something creative?

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