Short & Entertaining Training & Communications

The Fun Theory in Compliance Communications

Today’s episode is about the Fun Theory and using it to improve your compliance communications.

Some of the highlights include:

  • The Fun Theory  – the easiest way to change things for the better is to make it fun to do.
  • Some Examples
    • Volkswagen – Piano Staircase, bottle arcade, Speed Camera Lottery.
    • Airplane Safety Videos.
  • Why does fun work?
    • When you do an activity that’s fun, it feels good and it is intrinsically rewarding.
    • It has a positive effect on motivation levels.
    • It has a longer lasting effect. You want to do it again. In a way, it’s addictive.
    • Learning requires repetition
  • Maintain Fun – Variety and Surprise. Novelty breads engagement. Need to constantly switch it up. Try lots of little things.
  • Why are we talking about this?
    • Scare tactics drive bad behavior underground.
    • John Cleese – humor is the easiest way to get people from the closed to the open mode.
    • Need to get people to talk about these important issues – create a social environment where people are more likely to speak up.

Resources:

The Piano Staircase, which you can view here. 

Ronnie Feldman

Ronnie Feldman (LinkedIn)
Learnings & Entertainments (LinkedIn)
Ronnie Feldman (Twitter)

Learnings & Entertainments (Website)

60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.

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