Starbucks Speaks About Creativity & Compliance with Cory MacDonald

May 7, 2021

In this episode, Tom and Ronnie visit with Cory MacDonald, Learning Manager, Ethics & Compliance at Starbucks about their creative approaches to training and communications.

Hosts

Tom Fox

Ronnie Feldmen

 Resources

60-Second Communication & Awareness Shorts
A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.

Workplace Tonight Show! Micro-learning
A library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.

Custom Live & Digital Programing
We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

Tales from the Hotline
Fast, fun case studies about workplace behavior gone wrong, brought to life by comedians and storytellers.

About This Episode

Some of the highlight include:

  • An overview of Starbucks creative training and communication strategy.
  • The importance of branding or rebranding Ethics & Compliance as positive and helpful.
  • Communicating with the workforce creatively outside of a traditional LMS push.
  • Utilizing real stories to start dialogues around these important issues.
  • Surrounding training with teaser communications and reinforcements to make it more of a hub and spoke comms campaign.
  • Driving traffic to the Ethics & Compliance Hub to make it an interesting, ongoing resource.
  • Gathering different kinds of measurements and metrics beyond just “did I pass the test.”
  • The importance and willingness to try new things.
  • Continually reinventing your program and your message to stay relevant and fresh.

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