Rebranding Ethics & Compliance – A Conversation with Yum!

Jan 27, 2023

In this episode of Creativity and Compliance, Tom and Ronnie welcome David Mindell, VP Global Compliance at Yum! Brands to discuss how Yum! changed the face of the ethics and compliance program. 

Hosts

Tom Fox

Ronnie Feldmen

David Mindell

 Resources

60-Second Communication & Awareness Shorts
A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.

Workplace Tonight Show! Micro-learning
A library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.

Custom Live & Digital Programing
We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

Tales from the Hotline
Fast, fun case studies about workplace behavior gone wrong, brought to life by comedians and storytellers.

About This Episode

In this episode of Creativity and Compliance, Tom and Ronnie welcome David Mindell, VP Global Compliance at Yum! Brands to discuss how Yum! changed the face of the ethics and compliance program. 

  • Recognizing the impact of E&C’s reputation and the impact that it can have…both positive and negative. 
  • The importance of giving the program a recognizable, positive identity. 
  • Creating a recognizable brand for the program helps raise its profile.
  • Employees take the program more seriously if they notice that you are taking it more seriously, i.e. investing in making the training and communications more interesting, empathetic and helpful.

What is Yum! Brands new ethics & compliance brand called?

TASTE:
Trust Accountability, Support Togetherness, Ethics
Have Good TASTE!

Click on the Logo above to hear the TASTE Jingle! 


  • New LOGO. New Jingle. New Tagline…Have Good TASTE!
  • Communication & Awareness – A series of 60-second commercials promoting various policies, rolled out monthly
  • Training – A series of new 10-minute e-learning courses built around the TASTE TV Network
    • TASTERS CHOICE – A game show focusing on corruption and bribery
    • TRAVELING WITH TASTE – A travel log show focusing on travel and expense policies
    • THESE ARE THE DAYS OF OUR FRIES – A telanovela show focusing on conflicts of interest
  • Communication & Awareness – giving out the GOOD TASTE Recognition award
  • Successes & Lessons Learned are shared

 

To see examples from this campaign as well as other campaigns, please contact L&E at [email protected] or click here – Request Information

Related Episodes

E&C ENGAGEMENT – TELL REAL STORIES

Everyone loves a good story. Stories are a powerful way of communicating ideas. Our favorite comedians, TV shows, films, books, plays and podcasts are built on telling compelling stories that bring our humanity to life. And we eat it up! There is a lesson here for the Ethics & Compliance community who all too often focus on pushing policies using legal-speak instead of engaging our audiences with stories that educate, enlighten and even entertain.