Enhancing E&C Program Efficiency & Effectiveness

Nov 22, 2024

In this episode of Creativity & Compliance, Tom & Ronnie discuss how to reorient your program around more creative, proactive, positive, preventative training and communications and make the case for why this is a more efficient and effective way to mitigate risk.

Hosts

Tom Fox

Ronnie Feldmen

 Resources

60-Second Communication & Awareness Shorts
A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.

Workplace Tonight Show! Micro-learning
A library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.

Custom Live & Digital Programing
We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

Tales from the Hotline
Fast, fun case studies about workplace behavior gone wrong, brought to life by comedians and storytellers.

About This Episode

ENHANCING E&C PROGRAM
EFFICIENCY & EFFECTIVENESS

SHORT + FUN + FREQUENT
=
SAVES TIME AND MONEY

In this episode of Creativity & Compliance, Tom & Ronnie discuss how to reorient your program around more creative, proactive, positive, preventative training and communications. They make the case for why this is a more efficient and effective way to mitigate risk.

 

Running and effective ethics & compliance program has continued to get increasingly complex. In addition, we’re all being asked to do more with less. Succeeding under these conditions requires us to fundamentally rethink where we should be spending our time and resources, because traditional programming doesn’t work. That is why the DOJ continues to guide us towards effectiveness. And the most efficient and effective thing we can do is to conduct activities that will be more likely to prevent problems before they occur.
“Short, entertaining, proactive, positive, preventative communications and nudge learning is a more efficient and effective way to mitigate risk.”

Traditional programming puts way too much focus (time & resources) toward big, bloated, boring training and policy acknowledgments that go out to everyone. We do this because it’s the easiest thing to execute and measure. But it has very little to do with preventing problems. In fact, it exacerbates the problem because it wastes employees time and makes them think that you don’t care. Then you spend time and resources chasing down those completion rates. And what do you get? Lots of cases and investigations that also costs time and resources.

“The most efficient thing we can do is spend time and resources on things that will prevent problems and then measure those things.”

—- —- —-

Here are a few things we fan do improve efficiency and effectiveness

  • Communications & Nudge Learning: Utilize shorter, more frequent, more targeted, entertaining communications, in a variety of creative formats and styles. Short, entertaining programming increases access to more communication channels, can be played in higher rotation and has better learning recall.
    • Speak Up communications for all. Risk based communications based on relevance.
    • Focus on what to do or not to do versus a policy push.
    • Drive traffic to policies and resources (accessible) and measure that access.
  • Leadership Engagement: Focus your training dollars on educating leaders about their additional responsibilities. We need to get their buy-in. Short, entertaining programming increases the likelihood that they will pay attention and engage.

 

  • Cascade Through Leadership: Prepackage short, entertaining communications and microlearning and provide to leaders and get them to cascade the information forward. This is a way to build culture. Making these communications and microlearning short and giving it some entertainment value makes it more likely that they will do this without an eye roll. If you make them look good, they’ll make you look good.

—- —- —–

Learning theory and behavior science tells us that being creative, positive and proactive with short, snackable, bite-sized communications and microlearning is a more efficient and effective way to mitigate risk. Short, fun and frequent is a more efficient and effective solution!

 

Ronnie Feldman is the CEO & Creative Director at Learnings & Entertainments, a learning content provider made up of comedians and entertainers with a focus on corporate risk. www.LearningsEntertainments.com

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