Ethics & Compliance Has a PR Problem – Strategies to Elevate Engagement, Awareness & Impact

Oct 25, 2025

In this episode of Creativity & Compliance, Tom & Ronnie discuss how to utilize marketing and PR techniques to improve EC engagement, awareness, and impact.

Hosts

Tom Fox

Ronnie Feldmen

 Resources

60-Second Communication & Awareness Shorts
A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.

Workplace Tonight Show! Micro-learning
A library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.

Custom Live & Digital Programing
We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

Tales from the Hotline
Fast, fun case studies about workplace behavior gone wrong, brought to life by comedians and storytellers.

About This Episode

Ethics & Compliance Has a PR Problem
Strategies to Elevate Engagement, Awareness & Impact

In this episode of Creativity & Compliance, Tom & Ronnie discuss how to utilize marketing and PR techniques to improve EC engagement, awareness, and impact.

Marketing is all about building positive relationships and mastering the art of engagement. In ethics & compliance, employees aren’t buying what we’re selling, which means they’re not listening or learning. To increase your E&C program’s influence and impact, you need to think like a marketing professional to convince your audience that you’re worth listening to. Tom and Ronnie discuss 6 PR strategies and 8 marketing hacks to help ethics & compliance professionals proactively establish positive, sustainable relationships with the business. Compliance is easier when your associates enjoy hearing from you.

Learn how to:

  • Build a positive, approachable voice, identity and brand
  • Gain and maintain attention
  • Create connections and nurture relationships
  • Become an influencer. Engage & involve others
  • Measure the right stuff

Real impact comes from influencing others to listen, trust, feel, and to act. These marketing and PR strategies and techniques will help you win hearts & minds.

 

If you’d like to learn more, download the Ethics & Compliance Has a PR Problem – Whitepaper

Ronnie Feldman is the CEO & Creative Director at Learnings & Entertainments, a learning content provider made up of comedians and entertainers with a focus on corporate risk. We make compliance cool at www.LearningsEntertainments.com

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