Bringing Joy To Compliance with Virginia MacSuibhne, Former CCO at Roche & Agilent Technologies

May 14, 2025

In this episode of Creativity & Compliance, Tom & Ronnie visit with Virginia MacSuibhne who shares here unique approach to making ethics and compliance accessible, engaging and fun!

Hosts

Tom Fox

Ronnie Feldmen

Virginia MacSuibhne, Former Chief Compliance Officer Agilent Technologies & Roche

 Resources

60-Second Communication & Awareness Shorts
A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.

Workplace Tonight Show! Micro-learning
A library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.

Custom Live & Digital Programing
We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

Tales from the Hotline
Fast, fun case studies about workplace behavior gone wrong, brought to life by comedians and storytellers.

About This Episode

Bringing Joy to Compliance
Virginia MacSuibhne,
Former Chief Compliance Officer
Agilent Technologies & Roche

In this episode of Creativity & Compliance, Tom & Ronnie visit with Virginia MacSuibhne who shares here unique approach to making ethics and compliance accessible, engaging and fun!

Emphasizing the importance of having a friendly, approachable personal brand, Virginia shares her philosophy of authenticity and how that can impact compliance and speak up culture. Her unconventional methods of injecting creativity and humor into everything that she does has improved employee engagement, improved compliance culture and lead to her many successes as a compliance officer.

 

“Clear, easy, actionable guidance with sprinkles of fun!”

 

  • It’s About Having a Brand
    • Be interesting and interested
    • Be authentic
    • Be caring and enthusiastic
    • Be Yes People – Be problem solvers

“What makes you weird makes you wonderful!”

  • Think about the user experience with all your communication touchpoints
    • Code – Is it simple, easy, positive
    • Policies – get rid of “NO” language
    • Newsletters – interesting stories
    • Training – shorter, simpler, tied to real experiences
    • Communications – contests and games…involve people
    • Graphics
    • Emails

“Being interesting, entertaining, playful, positive and fun in all the ways you educate and communicate with your audience helps put people at ease. It’ll make you and your program more successful.”

Creativity isn’t a luxury…it’s an essential part for changing behaviors and creating a more impactful program.

 

Ronnie Feldman is the CEO & Creative Director at Learnings & Entertainments, a learning content provider made up of comedians and entertainers with a focus on corporate risk. www.LearningsEntertainments.com

Related Episodes