US Bank is a global, conservative organization, and yet, they’ve managed to embrace innovative, creative, entertainment-based approaches to embed ethics into the daily operations of the business. Katie shares several creative initiatives like Ethics Mythbusters and The Ethics Rideshare. She discusses how to balance creativity with budget constraints and how to leverage a multichannel approach to engage the most people over time to humanize ethics & compliance and foster a more approachable environment.

Highlights from the discussion include:

• The Ethics Ride Share – Using Carpool Karaoke and Comedians in Cars Getting Coffee as inspiration, Katie drives around in her car chatting with various leaders in the organization about the importance of ethics. She literally puts ethics in the drivers seat.
• Ethics Myth Busters – Borrowing the format and style of the show, Mythbusters, Katie and her team debunk common misconceptions about ethics and compliance.
• Other Highlights
  • It doesn’t have to cost a lot of money. But you do have to make the effort to make it creative so that employees will pay attention and engage.
  • It’s helpful to borrow from the entertaining ways we consume information in our everyday non-work lives.
  • It’s important to humanize compliance. Be vulnerable. Be interesting. It makes you and the office more approachable.
  • It’s important to try new things, to try new formats and styles. It will help you engage more people over time.

Creativity isn’t a luxury…it’s an essential part for changing behaviors and creating a more impactful program.

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Ronnie Feldman is the CEO & Creative Director at Learnings & Entertainments, a learning content provider made up of comedians and entertainers with a focus on corporate risk. www.LearningsEntertainments.com