In this show, we interview Ula Ubani, Chief Ethics & Conduct Officer for BMO Financial Group who is going to discuss the creative integrity and speak up program BMO developed by working with Ronnie Feldman and Learnings and Entertainment.
The program is entitled the BMO-On-The-Street With Actions Matterly a custom man-on-the-street-style integrity and Speak Up communications campaign, where real employees to championed the cause of compliance. It is the fascinating picture of how a traditionally conservative financial institution recognized the value of trying a more entertaining approach to ensure that employees pay attention to this important subject. They were rewarded by being the only Canadian bank to be recognized as a Worlds Most Ethical Company.
Some of the highlights include:
What is the BMO-On-The-Street With Actions Matterly?
o It is man-on-street style videos, interviewing employees and getting them to champion the cause
o It was named after the BMO theme that Words and Actions Matter
o BMO wanted to be able to tackle the tough subjects
Why did BMO take this approach?
o We wanted to involve employee
o We wanted it to be fun and interesting because this can be a tough subject to get at.
Was BMO worried about using entertainment and humor and how did you handle that?
o We were careful to make sure that we never made fun of the issue. We made the character interesting/quirky allowing employees to be the heroes of the piece.
What was it about the campaign that made it such a success?
What have been the results, both expected and unexpected?
What advice would you give to others thinking about trying something creative like this…what lessons have you learned?
Resources:
Ronnie Feldman (LinkedIn)
Learnings & Entertainments (LinkedIn)
Ronnie Feldman (Twitter)
Learnings & Entertainments (Website)
60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.
Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.
Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.