Entertaining Training 
Some of the highlights include:
The Problem
- People are disconnected – lose connection and trust
- One of the main influences on behavior is peer pressure/group think. If you lose connection with colleagues, it’s easy to start thinking “everybody’s doing it” kind of thing.
- It’s easy to think that leadership doesn’t care
- They may feel invisible, i.e., no one will know about their bad behavior.
- It’s hard to get airtime on comms channels
People are multitasking more than ever
- There are also new risks – privacy, gifts, etc.
- It’s sometimes harder to do the right thing. Resources are not as readily available.
Creative Comms Can Help
- Need to find ways to increase your visibility
- Short commercials advertising resources – doesn’t take a lot of time.
- Provide to leaders to play prior to zoom meetings
- Embed on intranet and newsletters
- Embed in other departments trainings and newsletter
- Commercial
- Integrity Themed Talk Shows – showing your people talking about the issues and challenges…but not a talking head video
- Needs to be interesting to stand out and needs to be interesting so others will carry the message on your behalf