Integrate and embed Shorts as commercials in other parts of the business. Increase awareness and stay top of mind by showing up where employees congregate.

• Other Trainings: Embed Shorts within new hire orientation, leadership training, product training, safety training, or sales training.
• Other Newsletters: Post Shorts on other department newsletters as commercials.
• Meetings, Conferences, Town Halls, Events: Play Shorts between speakers. Play songs & jingles as walk-in or hold music. Get visibility even when not on the agenda!
• Message Boards: Add Shorts & graphics to the playlist in breakrooms and common areas to advertise Integrity, the Code, Speaking Up and other important resources.

Make your E&C webpage, the Code, policy portal and learning resources a destination. Post Shorts next to these important resources and drive traffic there via company newsletter, banner ads, email, Slack, Teams-chat, Teams-stream, Viva Engage, apps, QR codes. Track click through rates.

Integrate Shorts into live or online training to make an important training more memorable. Mix and match Shorts with company-specific content to check all the boxes while keeping things engaging, positive and fun. A spoonful of sugar helps the medicine go down.

Circulate Shorts in advance of training so they show up with a better attitude and an open mind. Circulate as teasers to get them to complete online training more quickly. Circulate post training as reinforcement to keep the learning alive.

Get leaders and Compliance Champions to carry these important messages forward on your behalf, without the eye-roll.

• Zoom-Style: Give Shorts to leaders to play as commercials during the regular course of business.
• Meeting-In-A-Box: Pair Shorts with facilitator guides to get compliance out of the compliance office

Drive attention during Compliance Week, Anticorruption Day, Privacy Day, and other risk-based meetings and events. Engage and entertain all year round.